Studies show 65% of receivers of a promotional gift of some value (not plastic pens) could recall who gave it to them 3 years after the event. 92% recalled the occasion and person within 6 months.
Do you remember when you were given a business gift? Do you remember the occasion, the giver?
There are some things to think about when giving a promotional item; who is it for? What it the occasion? How long should the item last? Obviously if you are celebrating a new client joining your customer base, a small plastic pen won't do!
